In February Reesink Turfcare recognised its dealers at its annual Aftermarket Dealer Awards ceremony, which was held in February.

Recognising an overall Dealer of the Year for ‘Excellence in Customer Support’ alongside Outstanding Performance in Service, Skills and Parts, the awards acknowledge the top performers in customer service across Reesink’s UK dealer network and are a huge achievement.

The much-coveted Dealer of the Year Award for Excellence in Customer Support was awarded to Lloyd Ltd, who also received the award for Outstanding Skills.

David Jackman, Reesink’s Operations Manager, said: “As a distributor, we are focussed on the way we communicate with our customers and the way we deal with customer support. It’s why we work closely with our dealers and delight in awarding those who do more to offer the very best in customer service.”

Reflecting on the win, Groundcare Service Manager Glen McVittie at Lloyd Ltd commented: “Winning these awards is a real reflection of our team and their hard work. At Lloyd Ltd, we are committed to both investing in our staff to realise their full potential and offering our customers the best possible service and results. We are thrilled to have had that recognised by Reesink and to have come away with the top prize for Dealer of the Year and the award for Skills.”

Reesink awards those dealers achieving the best scores in keeping with its Service Level Agreement (SLA), which benchmarks great customer service. Rated on quarterly Key Performance Indicators (KPI), within each of the three sections, the Dealer of the Year Award combines the KPI scores from all three.

David explains more about the scheme: “Over the years, we have continued to invest in our customer service and especially so in our after sales offering. One of the ways we showcase to our customers the quality of Reesink’s service is through our Service Level Agreement, which is adopted by all our Authorised Service and Dealer Locations. With this, customers can be sure that our excellent dealer network reflects Reesink’s core customer service standards, goals and considerations, and these awards are further proof of that.”

As a leading UK distributor of top turfcare brands, delivering excellence on all fronts, and particularly when it comes to customer service, is paramount to Reesink – and doing so with all its business partners is vital, concludes David: “Over the years, we have continued to invest in our customer service and especially so in our after sales offering and to see that represented by the dealers so brilliantly means we are achieving in our goal to keep on improving the overall experience for all our customers.”